Isobel Lorna and Aimee Smale, two of the biggest British social media influencers of the moment, recently went on a Rich Girls Trip to Paris – and it got the Financielle office talking!
Trips like this can be divisive. Whilst people generally love to take a peak at how the “other half live”, some may be triggered by seeing such luxury lifestyles play out in real time – especially in the midst of a cost of living crisis.
Either way, there’s something kind of special about romanticising the idea of a girls trip and “doing it for the plot”. In an era that’s filled with stress and anxiety – maybe we’d all feel better jetting off to Paris?
Surprise! We’re staying at The Ritz…
The trip starts with Isobel revealing to her followers that she’s booked The Ritz as a surprise – Aimee has no idea. Whilst there, they also get an upgrade to a gorgeous suite!
Just like all true Hollywood stories however, things are not all that they seem.
Without knowing the absolute details, it’s clear from Isobel’s posts that she’s surprised Aimee with a little help from her friends at L’Oreal.
Also found amongst the TikToks and Reels, Isobel films a Get Ready With Me video showcasing all the L’Oreal products she chooses to use in getting ready for the day and a later post does thank the L’Oreal team (especially for the €48 cup of tea from The Ritz room service).
The girls are also dressed in the latest gorgeous Odd Muse pieces – Aimee’s brand.
Like all true Rich Girl Trips, the pair hit the designer shops: from heading to Hermès to try secure a Birkin (unsuccessfully), to fruitful trips to Chanel and YSL, the girls drop c.£10,000 on various items from bangles and bags, to belts and bootcut jeans.
Refreshingly, Aimee shares her frustration at the ickiness of the Hermès experience, being taken into an upstairs room, coyness around the availability of a Birkin and then being shown two frankly underwhelming bags. She says ““this whole game annoys me”. The realness is warming; it feels like Aimee is still one of us – nervous and even perhaps a little intimidated shopping in a judgy world that is out-of-reach for many.
Following copious amounts of champagne at each designer shop, they then document a tipsy GRWM for dinner – which is so girl coded. Many will resonate with having to rally after day drinking to hit the town for a respectable dinner on holiday!
Despite the end to end curation of this trip, the realness that pops up here and there is what makes these two influencers so popular and successful. In fact, the hungover vlog reached 6.1M views alone across TikTok and Reels!
Doing it for the plot, or the content?
The important thing for people to remember when consuming this style of content is that whilst it may look like an iconic girls trip, it is also their job – something that both Isobel and Aimee are super transparent about.
The girls together produced 79 pieces of content, amassing 34.5M views across TikTok and Instagram. This was work. Not only were expenses likely paid by L’Oreal, they were able to create iconic content that is perfect for their target customer, further boosting their own profiles (which in turn, will lead to further business for them).
Whilst we’re here for girl trips, the memory making, the indulgent dinners, the extortionate room service – they hit a little differently when you’re footing the bill yourself.
For us mere mortals, we too can book the trip and do it for plot. We just might have to stay in the Ibis.
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