(and not just her little black Gucci dress)
Her brand of the same name just turned a profit for the first time in 18 years.
In an interview with the Financial Times, Victoria shared “We’ve been very transparent about the problems that we had in the business but have recovered and are now growing at a sensible pace”
She starred in a Netflix documentary that showed her attempts to be taken seriously as a business owner, but ultimately the company was “tens of millions in the red”.
Following emergency cash from her husband David, who she credits for saving the brand, plus a significant investment by Neo Investment Partners in 2017, following which there was a restructure, results have turned around.
Victoria Beckham Ltd posted an operating profit of £7.3 million in 2025, a serious swing from the £1.6 million loss the year before. Revenue climbed 15% to £129.8 million, and EBITDA more than quintupled to £12.1 million.
Squeezing the budget
One thing to point out is that a significant factor in the brand’s losses over the years was the interest on company debt. Whilst the core business was improving, the debt load meant the overall figure stayed in the red.
It wasn’t only fresh investment that helped the turnaround; the brand leaned hard into cost control (random fact from the documentary – the brand was spending £100K per year on plants!) They also leaned into product development, grew its direct-to-consumer sales and doubled down on what was actually working (her Foundation Drops had a 25,000 strong wait list).
In other words: even a Dover Street flagship store business needed to squeeze its budget!
Being a girl’s girl
As an OG girl’s girl, a Spice Girl, we salute Queen V for two reasons.
The first – for being vulnerable enough to ask for help when the company’s performance continued to decline.
Secondly, for Victoria and the company to grind out these amazing results and solidify the brand as a strong UK export for hopefully generations to come.
What can you take from VB’s journey?
- Knowing your numbers, such as your personal income and expenses, can you help you work out where any problems lie?
- Look for opportunities to cut unnecessary costs and see that pay off later when it comes to your excess cash
- It’s okay to be vulnerable – don’t suffer in silence and get friends or family to help you navigate particularly tough times.
